Penta West · Isurus · BFCM Assets Due
Friday, October 23, 2026
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Counting to end of day, 11:59 PM Mountain Time, October 23.
What's due: six ads for Preflect and Google
No Black Friday discount on the main line. The only sale is the outlet, 40% off the 4.3 chest-zip, Nov 27–30.
- Black Friday carousel: 7 cards, 1:1 or 4:5, Preflect only.
- Black Friday static: "Skip the sale. Go surf." in 1:1, 4:5, 9:16 and 1.91:1 (Google).
- Black Friday video (optional): 10 to 15 seconds in 9:16, 1:1 and 16:9 (Google).
- Outlet ads V1, V2, V3: 40% off the 4.3 chest-zip, Nov 27–30. Static or video, copy and visuals TBD
The idea
BFCM 2026 Design Brief: Preflect & Google Ads
Isurus is sitting out Black Friday: no discount on the main line and no gift. A good wetsuit is worth the same every day, and you can get one at your local surf shop or surfisurus.com. The only sale is the outlet, 40% off one suit, Nov 27–30.
Black Friday ads (3 versions)
Ad 1
Carousel
Copy
| Card | Text |
|---|---|
| 1 | How to spend Black Friday: |
| 2 | Refreshing your inbox for discount codes. |
| 3 | Waiting in a checkout line. |
| 4 | Or looking for waves. |
| 5 | Skip the sale. Go surf. |
| 6 | We don't believe the value of a wetsuit changes because of a date on the calendar. |
| 7 | Find yours at your local surf shop or isurus.com. |
Visual idea
Cards 2–3 use screens and indoor light. Cards 4–7 move to open water.
Sizes
- 7 cards, all one shape: 1:1 (1200 × 1200) or 4:5 (1080 × 1350). Preflect only.
Ad 2
Static ad
Copy
Headline: "Skip the sale. Go surf."
Body: "We don't believe the value of a wetsuit changes because of a date on the calendar. Available at your local surf shop and isurus.com."
Visual idea
TBD
Sizes
- 1:1, 1200 × 1200
- 4:5, 1080 × 1350
- 9:16, 1080 × 1920
- 1.91:1, 1200 × 628 (Google)
Ad 3
Video (optional)
Copy
Concept: TBD, 10–15 seconds
Could go off of this idea:
Headline: "Don't buy a wetsuit because it's 30% off. Buy it because it works."
Body: "A suit built to last doesn't need a sale. Get fitted at your local surf shop or isurus.com."
Visual idea
TBD
Sizes
- 9:16, 1080 × 1920
- 1:1, 1200 × 1200
- 16:9, 1920 × 1080 (Google)
Outlet ads: 40% off, Nov 27–30 (3 versions)
All feature the 4.3 chest-zip.
Format: static or video, TBD
Ad 4
Outlet ad V1
Copy
Visual idea
TBD
Sizes
- If static: 1:1, 4:5, 9:16 and 1.91:1.
- If video: 9:16, 1:1 and 16:9.
Ad 5
Outlet ad V2
Copy
Visual idea
TBD
Sizes
- If static: 1:1, 4:5, 9:16 and 1.91:1.
- If video: 9:16, 1:1 and 16:9.
Ad 6
Outlet ad V3
Copy
Visual idea
TBD
Sizes
- If static: 1:1, 4:5, 9:16 and 1.91:1.
- If video: 9:16, 1:1 and 16:9.
Size notes
- In 9:16, keep text and logo away from the top and bottom, where the app covers the image.
- Images as JPG or PNG (5 MB max for Google). Video as MP4 or MOV, 10–15 seconds, with captions.
- All files due Oct 23, 2026.